Have you ever talked to someone and thought, “wow, that person is really set in their ways.”? Or thought, “geez, I can’t have a constructive conversation with this person because they are unwilling to change.”? If you have a job where you need agreement. If you are tired of arguing with relatives over the same things. If you just want to know how to sway people without pushing. Read The Catalyst by Jonah Berger. It has completely changed the way I’m going to deal with people.
Jonah Berger gives you tools to use to get people to say yes. He also explains why people tend to say no to new things. It provides solid tools and techniques to bridge gaps without making people angry. He gives you a road map to overcome even the most solid objections. Even if I never use any of the tools consciously, I now understand why people feel the way they do. That is immensely helpful, especially when I teach.
This book doesn’t have to be used for politics, sales, or marketing. It can be used in every day life. To get your teenager to clean his room or a toddler to eat her vegetables. I will be recommending this book to everyone. There is something useful in it for everyone. Mr. Berger’s writing style is conversational and he makes the data he uses to back his points easy to understand with anecdotes about each topic.
I won this book from Goodreads and received no compensation in exchange for this review. The opinions expressed herein are mine and mine alone.